Available for select projects — Q3

Designing calm, considered digital products.

I'm Aurora — a product designer and front-end developer shaping interfaces that feel inevitable. Ten years of shipping design systems, marketing sites, and complex product flows for teams who care about the details.

View selected work Start a project
Years shipping
10+
Products launched
48
Client retention
92%
aurora.design / case-study
Currently designing Payments dashboard · Series B

About

A designer who writes code, and a developer who sweats the kerning.

Aurora Lindqvist Product Designer · Amsterdam
  • Based inAmsterdam, NL
  • FocusProduct & Design Systems
  • Time zoneCET (UTC+1)
  • EngagementFreelance / Contract

I work at the seam between design and engineering — close enough to the pixels to obsess over a 1px misalignment, close enough to the code to ship it properly.

Over the last decade I've partnered with early-stage founders, Series B product teams, and a handful of agencies. My work tends to start ambiguous and end precise: discovery, flows, prototypes, then a component library the team can actually maintain after I leave.

I care about restraint. Fewer screens, clearer hierarchy, less chrome. The best interface is the one a user never has to think about — and I'd rather spend a week removing than a week adding.

Design

  • Figma
  • Design Systems
  • Prototyping
  • Interaction
  • Accessibility

Build

  • HTML & CSS
  • JavaScript
  • React
  • Tailwind
  • Webflow
“Aurora tightened our entire product surface in six weeks. She's the rare designer who hands you a system, not a mockup.” — Priya Raman, VP Product at Northbeam

Selected Work

Projects from the last few years.

A small sample. Full case studies — process, constraints, and outcomes — are available on request.

Services

How we can work together.

01

Product Design

End-to-end flows for web and mobile — discovery, wireframes, high-fidelity UI, and a prototype you can put in front of real users.

  • Discovery & research
  • Flows & wireframes
  • Hi-fi UI & prototypes
02

Design Systems

A single source of truth your team can maintain — tokens, components, documentation, and the governance to keep it alive.

  • Audit & inventory
  • Tokens & theming
  • Component library
03

Design Engineering

I build what I design. Semantic HTML, responsive CSS, and just enough JavaScript — handed off clean and documented.

  • Marketing sites
  • Webflow & custom code
  • Performance & accessibility
04

Brand & Identity

Logos, type, and color systems for teams who want a voice that holds up across a deck, a site, and a shipping box.

  • Identity systems
  • Typography
  • Brand guidelines

A simple, four-step process

  1. Discover

    Align on the problem, the constraints, and what success looks like.

  2. Design

    Explore directions fast, then converge on the one worth building.

  3. Build

    Ship it in code — or hand off specs your engineers can run with.

  4. Refine

    Measure, iterate, and document so the system outlives the project.

Contact

Have a project in mind? Let's make it real.

Tell me a little about what you're building. I read every message and reply within two business days — usually sooner.